Vertical IP Factory.
End-to-end short-form vertical IP — story development, AI-hybrid production, and multi-platform distribution under one roof. Built for the era where the screen turned sideways.
The vertical screen demanded a different studio.
Vertical short-form is no longer a side-channel. It is now a primary distribution surface for entertainment IP across Asia, with audience behaviour and platform economics that reward speed, volume, and a distinct creative voice. Conventional studios were not built for this.
UNI's Vertical IP Factory is a purpose-built pipeline for short-form, episodic, vertical content. We integrate story development, AI-hybrid production, voice and sound, and distribution strategy into a single programme — so an IP can move from concept to live audience in weeks, not quarters.
And because the team behind the factory is a senior animation and VFX studio, the output sits at a quality level the vertical space rarely sees. Premium look, sustainable cadence, real story discipline.
One pipeline, six layers.
IP Development
Original IP creation, world-building, character bibles, episodic outlines, and tone documents — the foundation a vertical series needs to last beyond a single trend cycle.
Format & Bible
Format design tuned to the platform — episode length, hook structure, cliffhanger pacing, audience-retention curves — backed by data, not vibes.
Hybrid Production
AI-accelerated production for animation, motion-comic, and live-action hybrid formats. Senior craft pass on every episode keeps the look consistent across the run.
Voice, Sound & Music
Multilingual voice production (ElevenLabs and traditional VO), sound design, and music supervision — sourced and produced inside the same pipeline.
Localisation
Build once, ship to multiple Asian markets — Mandarin, Cantonese, Japanese, English, and partner-led extensions into Korean, Thai, Vietnamese, and Indonesian.
Distribution Strategy
Platform strategy, posting cadence, hook engineering, and partnership distribution across TikTok, Reels, Shorts, and dedicated vertical platforms.
Who this is for.
- IP holders sitting on a property that suits short-form vertical adaptation.
- Brands and entertainment companies launching original vertical IP into Asian markets.
- Streamers and OTTs experimenting with vertical-native originals as a discovery and audience-acquisition channel.
- Talent and creative leads developing original IP who need a senior studio partner with vertical-native pipeline.
- Investors and producers betting on the next wave of Asian vertical content economies.
How a vertical IP actually ships.
- 01
IP Diagnostic
We assess the IP for short-form vertical fit — story shape, character pull, audience bands, platform economics — and recommend the right format and cadence.
- 02
Bible & Pilot
Story bible, character design, episode outline, and a first pilot episode — produced fast, treated as the test case for the full series voice.
- 03
Series Production
AI-hybrid production runs at sustainable cadence. Senior leads review every episode for tone, look, and craft consistency before delivery.
- 04
Voice, Sound, Music
Multilingual voice production, sound design, and music supervision integrated into the cadence — not bolted on after picture lock.
- 05
Distribution & Optimisation
Live distribution across vertical platforms, with audience and retention data feeding back into hook engineering and pacing for subsequent episodes.
Built by people who know how shows are actually made.
- A senior animation and VFX studio at the core — vertical short-form is a format adaptation, not a downgrade in craft.
- AI-hybrid pipeline tuned for sustainable cadence at premium look — without burning out a small team or hollowing out the work.
- Native multilingual production: Mandarin, Cantonese, Japanese, English. Built once, localised cleanly across Asian markets.
- Distribution-aware from day one — hook structure, retention curves, platform-specific format design baked into the pipeline.
- Integrated story, production, voice, and distribution under one roof — not five vendors with five spreadsheets.
Frequently asked.
It's a full pipeline for vertical short-form intellectual property — series-grade content built for TikTok, Reels, Shorts, and the major vertical platforms. We handle the story, the production, and the distribution strategy as one programme rather than three disconnected suppliers.
Both, and hybrid. Vertical short-form is well suited to animation, motion comic, and AI-hybrid live-action. We pick the form that serves the IP — and our pipeline supports all three.
Either. UNI develops original IP and partners on third-party properties. Ownership and revenue share are agreed upfront — there is no UNI claim on a partner's IP unless explicitly contracted.
Yes. Production teams work in English, Mandarin, Cantonese, and Japanese. Vertical content is often built once and localised across multiple Asian markets — that's part of the model.
Once an IP is in production with locked design and tone, the AI-hybrid pipeline supports a sustainable cadence of weekly or bi-weekly episodes per active series, with senior leads keeping the craft consistent. Specifics depend on length, format, and quality target.
